Marketing is being rebuilt. I’m building what replaces it.
Fifteen years building marketing functions from zero at B2B SaaS companies. Five zero to one builds. Three acquisitions.
I build the software too. Sometimes a question hooks me until I’m deep in a rabbit hole building the answer - the same instinct behind building a lean, technical marketing function that directs agents instead of adding headcount.
Selected Work
All work
01
Company Intelligence
How much can you learn about a company if all you have is the URL? Turns out, a lot.
Case study
02
Clinical AI
In nearly a century of modern recovery, why has the relapse rate not improved?
Case study
03
Predictive Scoring
Why has lead scoring not evolved the way everything else has?
Case study
Writing
All posts
The AI reorganization is a proxy metric
Companies that cannot measure whether the AI worked reach for a decision they can announce instead. The restructuring is the proxy.
Marketing teams are the last department trusted with a number
Marketing built the MQL because it could not see revenue, then optimized against the proxy until it detached from the outcome.
The seventy twenty ten rule, and why it is the only budget framework I trust
The math is boring on purpose. Most budgets fail because the ten percent quietly grows to forty during good quarters.
Want to work together?
Tell me the company and the problem. I will tell you in one paragraph whether I am the right call.
Tyler Matheny, Austin, Texas