Fractional marketing and growth leadership.
I work with B2B SaaS companies that need a senior marketer who ties spend to pipeline, builds lean, and does not need a department to get started.
More than fifteen years in B2B SaaS. Five zero-to-one marketing builds. Three companies I helped build were acquired.
Fractional CMO / Head of Growth
Own the marketing function without the full-time hire.
Strategy, budget, hiring plan, and weekly accountability to pipeline. For Series A through Series D companies that need senior marketing leadership and are not ready for, or do not want, a full-time executive. Typically a part-time retainer.
Zero-to-one build
Stand up marketing where there is none.
Positioning, messaging, the first demand engine, attribution, and the first hires. I have been the first marketer at four venture-backed companies and built the function from zero five times. This is the work I know best.
Funnel diagnosis
Find out why the pipeline is not moving.
A focused review of the funnel from first touch to closed-won: where spend goes, what the attribution actually says, and what to cut, fix, or double down on. Delivered as a written plan with a ranked list of moves.
AI-native marketing operations
A lean team with agents doing the repeatable work.
Design and build the workflows, agents, and measurement that let a small team ship at the pace of a large one, with human review where it matters. The tools on my work page are examples of this approach.
Tell me the company and the problem.
I will tell you in one paragraph whether I am the right call. If I am not, I will usually know someone who is. Also open to full-time leadership roles.
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